Why the viral products in your drawer are failing you and the truth about what sensitive lips actually need to heal.
BY KLIO DIKASTOPOULOU, NOV 2025
I know what your bathroom drawer looks like.
It’s a graveyard of half-used tubes. Pink ones. Minimalist ones. Expensive ones. The "Cult Favorites" that everyone on TikTok swears by.
And yet, you are here reading this because of one simple, frustrating fact: Your lips are still dry.
Maybe they peel an hour after application. Or maybe, like me, you’ve developed a "reactivity" where almost everything you apply causes a subtle sting or a cycle of redness.
For years, I blamed myself. I thought I wasn't drinking enough water. I thought I just had "bad skin."
But then I realized I wasn't the problem. The "Hype" was the problem.
The industry has drifted away from health and shifted toward aesthetics. They’ve quietly turned "lip care" into just another form of makeup.
Especially with tinted balms, the goal isn't to heal the skin, it's to deliver a pigment that sits on top of the problem. You get a "glazed" look that creates a temporary illusion of health, but underneath that layer of wax and shine, your barrier is still starving.
And then there is the issue of cost.
The beauty industry has a dirty secret regarding ingredients. When a brand highlights "Shea Butter" or "Peptides" on the front of the box, you assume you’re getting a potent dose.
In reality? You’re often getting less than 1%.
It’s just enough to legally put the word on the label, but nowhere near enough to actually change your skin. They prioritize cheap fillers to keep margins high, leaving you with a product that "feels" nice for five minutes but fails to do the heavy lifting of repair.
If you have resilient lips, you might not notice. But if you are a Reactive-Dryness Survivor, these products are useless to you.
You aren't moisturizing; you're just decorating a wound.
I Built Lips Like Home Because I Needed a Safe Place to Land.
I didn't start this brand to create another "cute" product. I started it because I was in pain.
I wanted to step off the hamster wheel of buying products that promised the world but delivered nothing but a 20-minute gloss.
I wanted formulas that felt like coming home. Safe. Predictable. Regenerative.
So, I did the opposite of the trends.
They focused on "shine." I focused on "heal." I didn't care if it looked viral; I cared if it worked overnight.
They "fairy-dusted" ingredients. I loaded the formula with clinical levels of actives. If I said it was in there, I put enough in to actually fix the problem.
So, How Does It Actually Work?
(It’s not just hydration. It’s regeneration)
Most lip balms are passive. They wait for your lips to crack, and then they offer a temporary layer of wax to cover the damage. It’s like putting a bandage on a wound that never heals.
I took a different approach: Regenerative Skincare.
We didn't just want to coat the surface. We wanted to anticipate the breakdown at the cellular level before it even happens.
We looked at how healthy skin functions and realized that to actually fix the "Chronic Dryness" loop, we needed to stop treating lips like a surface to be polished, and start treating them like an organ to be fed.
The "25%" Difference
(Why We Broke the Industry Rules)
Remember how I told you most brands use "fairy dust" amounts of active ingredients just to put them on the label?
We did the unthinkable: We formulated with 25% Pure Shea Butter.
In an industry where 1-2% is considered "standard" and 5% is "generous," putting 25% in a formula is unheard of. It makes the production harder and the cost higher.
But I refused to lower the dose.
Why? Because at 25%, Shea Butter stops being just a moisturizer and becomes a therapeutic agent.
It’s not just sitting there: It penetrates deep to soften the hardened, dead skin that causes peeling.
It feeds the barrier: It delivers a massive load of fatty acids and vitamins directly to the cells that are starving for repair.
It creates a "Living Shield": Unlike petrochemical waxes that suffocate the skin, this high dose of raw, natural butter breathes with your lips while locking out the cold.
The Result: A Formula That Stays Ahead of the Dryness.
By combining this massive dose of raw materials with regenerative science, we created a product that doesn't just "wet" your lips.
It trains them to be softer. It protects the new cells forming underneath so they are healthy before they reach the surface.
You aren't just applying a balm. You are resetting your baseline.
Don’t take my word for it. Listen to the skeptics who finally cleared out their drawer of failed products.
A must-have chocolate brown lip product. Absolutely love this product! The colour is incredibly rich and beautiful and from the moment you open it the smell is just amazing. It’s one of those colours that instantly elevates your whole look.
The smell is dreamy!
I am amazed of the colour and loved the smoothness on my lips! Using the welcome code , I ve bought it as Christmas gift for my girls. Thank you 🙏🏻
The shade of chocolate fondant is perfect ✨ I haven’t tried a product like this before , it moisturizes my lips and lasts all day . It matches to all skin types, I highly recommend it!!